Year 2
The brand we picked to create content proposal for is PSA Skin. My role in this project was the Creative Director, I had to oversee content planning, images and ideas. Before creating content we had to dive deep into the 4 W & 1 H about the brand. It was a difficult task because there was a lot of information I had to take note of especially PSA Skin content on their social media, influencers and data that we collected. We had to reflect and see what we can do to create something fresh, new and spread the word to others about PSA Skin on Instagram.
Overall mood board that helped us with the gathering of art direction, target audience and more.
DISCOVER YOUR GLOW WITH SILVER LINING
One of the content idea for our educational pillar.
The idea for our GIF was the product to be photographed at different locations to potray that anytime of the day you are able to use Silver Lining.
Photographed by Insyirah, Edited by Elmira
Photographed by Insyirah
First scene would be a professional live on Instagram explaining how good PSA Skin product is.
Cut to the next scene would be when the camera zooms out it, our model is actually filming her live at a HDB block.
We used a TikTok trend of bumping into a person then it turns into a flashback.
​We decided instead of a person it would be the PSA Skin product Silver Lining, since our intention is to make it "meme-ful"
One of our content on entertainment is the Behind the Scenes of our video. We researched and found that it gets audience going and information feels more authentic through Behind-The-Scenes content.
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Our digital poster
During the time we did this project, all things miniature was trending. We took inspiration to create our own miniature toilet for our product.
For digital marketing I had to breakdown PSA skin emails and their competitors on slides. Through that we get choose different types of emails to do for PSA skin. The one shown is an abandoned cart email which PSA skin does not have. I have to put together idea references and then break it down to how I want to design it which I had fun with.
Design Concept
Welcome Email
Valentine Email
Abandoned Cart Email